Research in Business for Woolworth Superstore in Melbourne

Question: Discuss about theResearch in Business for Woolworth Superstore in Melbourne. Answer: Introduction The workforce scenario has changed with the increased globalization and competition. It is challenging for the modern organizations to effectively manage diversity in the workforce that would enhance the organizational performance (Guillaume et al., 2017). Diversity may be defined as understanding and accepting of differences among people in terms of age, ethnicity, race, religion, nationality, gender and language. Woolworths Superstore, Australias largest supermarket retail chain employs over 115,000 employees in total. Woolworths partners with Diversity Dimensions for planning and implementation of diversity in the organization. This research study shall help Woolworths manage diversity by making it a top priority for the management. This research study shall look at the work practices of the employees to make perceptions about how Woolworths value diversity. Researchers have found that diversity can have both good and negative effects. According to Okro and Washington (2012), the organizations create products for diverse customers while ensuring there are benefits for diverse employees and other stakeholders. Therefore, there is a need to understand the importance of workforce diversity in achieving organizational objectives (Lu, Chen, Huang, Chien, 2015). Problem Statement Countless studies have been conducted on workplace diversity. The managers find it difficult to analyze the factors for effectively managing diversity. The organizational performance depends on the extent to which an organization is able to build cohesive teams. Literature shows that diversity has inconsistent results. The link between diversity and organizational performance needs to be determined. Diversity has a change in peoples attitudes and behaviour due to ethno-cultural differences. It is important to create a conductive atmosphere within the organization through effective diversity management. The goal of effectively managing workforce diversity depends upon the employee perception. Not all employees might be willing to accept diversity. Therefore, there is a need to make perceptions about how the organization values diversity. There is a gap in studying employee-perceived performance for testing the perceptions of diversity. Research Aim and Objectives The aim of this research study is to examine the impact of cultural diversity in workforce on Woolworths Superstore Melbourne CBD. The key objective of this study is to: Explore both positive and negative impact of cultural diversity on organizational performance. Determine the ways of managing diversity that enhances organizational performance. Recommend the management of Woolworths to take necessary actions for diversity management. Brief Methodology To achieve the research aims and objectives, the following methodology is proposed: Descriptive Research This research study undertakes descriptive research method that shall help in collecting data by describing certain people, situations or event. The study is designed in a manner that shall depict the participants in an accurate way. The research study shall make use of graphs and charts to understand the data distribution. The researcher shall be able to make decisions regarding the diversity in organization (Peretz, Levi, Fried, 2015). Qualitative and Quantitative Data Collection Primary data shall be gathered by conducting survey for the employees at Woolworths Superstore Melbourne CBD. The quantitative approach shall be used for focusing upon the attitude of the employees and enhancing diversity management. It is suggested that surveys shall be conducted anonymously while gathering gender, name and age of the participants. The collected data shall be represented in the form of graphs and charts (Cameron Green, 2015). The qualitative approach shall also be applied and data shall be gathered from journal articles and academic books. Discussion shall be conducted with people belonging to Woolworths Superstore at Melbourne so that they can share their views about diversity in the organization (Barak, 2016). References Barak, M. E. M. (2016).Managing diversity: Toward a globally inclusive workplace. Sage Publications. Choi, J. N., Sung, S. Y., Zhang, Z. (2017). Workforce diversity in manufacturing companies and organizational performance: the role of status-relatedness and internal processes.The International Journal of Human Resource Management,28(19), 2738-2761. Cameron, E., Green, M. (2015).Making sense of change management: A complete guide to the models, tools and techniques of organizational change. Kogan Page Publishers. Guillaume, Y. R., Dawson, J. F., Otaye?Ebede, L., Woods, S. A., West, M. A. (2017). Harnessing demographic differences in organizations: What moderates the effects of workplace diversity?.Journal of Organizational Behavior,38(2), 276-303. Lu, C. M., Chen, S. J., Huang, P. C., Chien, J. C. (2015). Effect of diversity on human resource management and organizational performance.Journal of Business Research,68(4), 857-861. Peretz, H., Levi, A., Fried, Y. (2015). Organizational diversity programs across cultures: effects on absenteeism, turnover, performance and innovation.The International Journal of Human Resource Management,26(6), 875-903.