Business marketing Case Study Example | Topics and Well Written Essays - 500 words

Business marketing - Case Study Example Quality is AAA Office World’s surest way of establishing a good market standing (Kourdi, 2003). The fact that the company’s strategy involves both regional and local suppliers shows that it has vast presence. It is prudent that AAA prioritizes new-product development. Continuous product development helps diversify the company’s offerings. However, product development requires many resources and can easily overshadow promotion of existing products. Product promotion should also be allocated more resources because it will not only help inform many customers of the company’s products but also instigate hype for its new products. Hype would be assured for AAA because its existing and new products deliver on the things that consumers are promised. Promotion will make customers to look out, always, for AAA’s next product (Ireland et. al., 2012). Stasia Acosta should consider taking up Business Center’s offer. One of the reasons that underpin the feasibility of this move is the fact that AAA has excess capacity and could handle Business Center’s orders and still have enough to supply its other stationers and suppliers. Such a production capacity would have the advantage of expanding AAA’s distribution network because it would capitalize on both Business Centers many vast presence and that other supplies. It is fortunate that Business Center is seeking the line of file folders that brings Stasia 20 percent gross margin only. The performance of this line of file folders needs a move that will help raise its gross margin to be at par with those of other lines of file folders. Doing away with this line of file folders is the other option that Stasia can consider to deal with its minimal performance but this option would be tantamount to the â€Å"commodity end of the business† that Ramon works so hard to avoid (AAA Office World