Company Analysis: Northwest Airlines :: Essays Papers

Company Analysis northwestward Airlines IntroductionNorthwest Airlines is bingle of the pioneers in the airline transportation industry and is ranked at the fourth largest air toter in the United States today. The success of the carrier depends on the quality and reliability of the service at a reasonable price. wet competitors force Northwest to innovate their services by increasing efficiency. This essay will try to examine different perspectives in the services needed to successfully complete the companys objectives. The analysis will explain historical and financial perspectives that may give a better understanding of the current food market trend of the organization.ServicesNorthwest Airlines is engaged principally in the commercial transportation of passengers and cargo. (5) NWA is a complete full service air transportation carrier that is the forth-largest air carrier in the world that services over 750 destinations located in 120 different countries on 6 continents. They operate 2,600 flights daily round the world and operate more than 200 nonstop between the United States and Asia each week. Headquarters is bagd in Minneapolis/St. Paul. The main connecting hubs are located at Detroit, Minneapolis, Memphis, and Tokyo. Northwest employs 50,600 employees nationwide as of Dec. 31, 1998. (6) NWA also has 1269 Stockholders as of Feb. 26, 1999. (6) Northwest continues to improve cargo shipping by proudly dedicating 12 Boeing 747 aircraft and easily becoming one of the largest cargo airlines in the world. (4) Cargo is very profitable for Northwest because Northwest has predicted cargo revenue will top the 900 million mark in 2000. (3) The vast fleet of aircraft contains 400 airplanes. (1) Northwest has subsidiaries wholly owned (Unless otherwise indicated by NWA) by Northwest Aircraft, Northwest Aerospace Training corps, MLT Inc, Express Airlines, and Express Airlines I. (6) HistoryNorthwest Airlines began service on October 1, 1926, flying mai l between Minneapolis / St. Paul and Chicago. (2) They started passenger transportation in July 7, 1927. (2) Throughout the years Northwest has grown steadily by acquiring new system routes in the northwestern region of the USA. The year 1930 was a landmark in history because Northwest moved their home base operation to their present headquarters in St. Paul. The air service grew overnight with the acquisition of Southern Airways in 1936. Northwests famous red seat was introduced for the first time on February 1948.