'Growth and Development of Paksitani Media\r'

'Growth and Development of Paksitani Media Pak ancestral 05 radio channel son its birth. International disposition played important character reference in breeding of Mass Media in Pakistan. Initial decades of Pakistani Media’s history take on been dominated by PTV. 2. presidency was compel take to permit freedom of media (a)Liberalization of airway in India led to mushroom growth of TV conduct (b)In Kargil struggle India was able to sell its viewpoint to the world and cash on its version while Pak suffered since it had only the state channel. (c)Economic boom in telecom in Pakistan.\r\n technical nature of Media was discovered in the economic advant develops think to it. Revenue generated by Media in 2002 was 2 one thousand million and in 2007 this so argond to Rs. 17 Billion. (d)Literacy rate / level grew in Pakistan and played a role in media Development. (e)Arrival of line of credit operators / network and its growth held vision. (f)Govt policies played vital r ole, curiously of President Musharraf. Javed Jabbar. Said â€Å"Media is more than powerful because nuclear devices” he worked on PEMRA 3. Private welkin was involved and posed ch tout ensembleenge to state media.\r\n declargon Media to compete with Pvt Media has to improve and become more propagate and provide corporealistic stories, this reformed the State Media as well _ since realistic input was being provided by the Pvt Media. 4. Pak Media Market was in raw form and was untapped; it had the potential to grow. Phenomenon of community based radio conduct i. e. FM channel, community based Services ( shanghai / elect) read played important role in media education. 5. military issue of Press Media / Printing groups were permitted and kick in launched their TV channels e. . Jang signifier out †Geo, and so forth 6. Mass media is the major mention of providing countersign and merriment to the hoi polloi who wants to know who is doing what and what is happen ing. Aristotle in his book â€Å"Poetics” has written that â€Å"Media is a means of purge and is must for normal living”. 7. The entertainment and newsworthiness value of media has played very important role its development. However, electronic media enjoys larger scope over print media, since it has wider audience, is easily accessible and be understood by even illiterate throng.\r\nThe media provides wide range of entertainment / news according to interest of people of distinguishable age groups / liking / lectures. Talk Shows Mania has brought more liberalization and has revolutionized the concept since erstwhile taboo issues atomic number 18 being discussed enhancing the aw atomic number 18ness of people. 8. The realization in the people and Government about the role of media in caller / economic development is there. Indian soap operas have a large viewer ship and their popularity has attracted a lot of commercials / advertising. The commercial aspects link to the media have contributed to its rapid development. . The radical Development has taken place. Modern state of invention studios /introduction of latest equipment / communication facilities like picture show conferencing, fax, electronic data transfer, chat / mobiles, etc have brought in a revolution and contributed immensely in the media development. 10. The advertisement / commercials have brought big money to media market. The contents of programmes are changing. The high economic stakes attached to the media have brought in Professionalism in all its related fields. cod open market, there is a Scarcity of maestro media men 1. The abundance of media outlets has on one decease has created lot of employment opportunities but on the separatewise has posed challenges to the media men to excel in their fields. Jang Group has more than 50,000 employees; media persons are getting erectd wages. instantly we have number of highly professional and well-known(a) media p ersons who are stalwarts of Pakistani Media and form its backbone. 12. Dozens Of other factors have played role in the development of Pakistani Media. It has been a â€Å"watchdog” on actions of the state, people strengthened the media.\r\nMedia has played important role in discussing un-touched subjects. It has helped harmonizing the nation on other than contentious issues. The controversy among the channels is bringing in qualitative expediency in the content and other aspects of programmes Impact of blood TV Media is strengthening development in Pakistan. •Media has support Democracy. •Media has highlighted Public issues. •Media has given voice to neglected constituent of lodge. •Media has become entertainment industry; it satisfies all segments, age groups of our society. CERTAIN NEGATIVE ROLE OF PAKISTANI MEDIA . Consumerism. Our society is consuming all messages being spread by the Media. Media has made us a talking nation, the diligent Man ia-kids, ladies, youngsters all are just talking on the mobile phones. The effect of media is very strong with mention to advertisement on consumer products, instead of being manufacturer media has made us consumer. 2. Moral Vacuum. The dramas, programmes etc shown on media glamorise everything they depict, this has created a moral vacuum and our younger propagation is going away for our set (religious, brotherly). 3. Westernization.\r\nWestern / Indian cultural invasion has taken place by media and is permeating Pakistan society. Our commercials are depicting western values and causing a loss of national identity. at that place are media talk shows on subjects including sex etc which otherwise are taboo in our society. 4. Not developing National Image. Our Media is blamed for not developing / intercommunicate our national learn. Our media at times uses Indian language; projects Indian Stars in our ads, etc, the threats posed to our values are immense and must be countered . Our country lacks a defined policy to promote national image through media. . False Values. Pakistani Media is projecting fabricated values in its programmes, etc. The projection of family planning, honor stories in dramas, hi-fi living styles / visible envisioned in dramas, etc. are not real and are not based on launch realities. (a)Media lacks compact programmes to educate Pakistani nation. (b)Projected values on media are not congruent with our values / terra firma realities. It is actually projecting ‘False Values’. (c)Programmes / dramas shown are exaggerated beyond imagination. 6. Manifestation of Interests. Media is negatively manipulating the interests of the people.\r\n populate of Pakistan are yet not critical / educated enough to realize this manipulation / twisting of facts. at that place is a famous dictum that â€Å"a fabrication spoken 100 times becomes greater than a truth”. 7. Exaggeration. Pakistani media is also blamed for enkindle negative Exaggeration. It glamorizes issues, resorts to negative exaggeration of matters, newspaper headlines are depicting violence, etc all this demoralizes the nation. At times news are given without authentication / confirmation. Unethical material /photographs / scenes are shown on our media promoting vulgarization.\r\nMedia is Damaging basic role of our nation and has created a crisis of misidentification. 8. Dangers to Socialization. We remain fixed to TV screens at the cost of socialization. We cut short our social activities just to watch some favorite programmes on TV. We are not undertaking socialization / heavy(a) time to our kids, parents, etc because we are glued to TV etc. This is developing a generation gap. We are magnanimous more time to TV channels and slight time to social activity and a sort of isolation is being developed. 9. Sensationalizing / Creating Uncertainty.\r\nOur media sensationalize the issues / accidents / incidents. When too much of training i s available it creates confusion. Our media is broadcasting every type of selective information at times even compromising the true statement and is creating uncertainty. 10. Overloaded with Information. Pakistani Media is discussing so many of topics are actually bombarding the audience with information. Media has flooded us with information. (a)This is psychologically not good for our scenes and disturbs our body functions. (b)Media is stuffing our minds with all types of information and has onverted us into ‘generalist’. Media is misusing our energies. (c)Media has become corporate; it possesses / uses lot of resources and has phenomenal business / financial benefits attached to it, accordingly it bombards the viewers with information. Different surveys are undertaken to baring out various methods on how to attract the viewers / readers. Media Marketing has Converted us into recipient. Media is spending so much of money on efforts to attract / enhance its viewer ship. (d)Commercials breaks are introduced at the peak points of programmes. much(prenominal) commercials are very expensive.\r\n'