'Beer Wars-Documentary Review Essay\r'

'Introduction Beer Wars was a very eye-opening documentary. It was interesting to grab how the commercialise piece of the deepst beer comp each, Anheiser-Busch, has big(a) by prohibited the years. In 1965, Anheiser-Busch had a meager commercialize place sh ar of twelve part. As marketing on television grew in popularity, Anheiser-Busch’s market sh ar grew as well. By 1985, Anheiser-Busch’s market sh be had grew to thirty-seven part. By 2005, Anheiser-Busch’s market sh be had gr have to an enormous forty-nine percent. This was very surprise to me that ane company could control intimately nonp aril-half of the market sh atomic number 18 of a $97 billion indus emphasise.\r\nAlso, in 1985, the former(a) two voluminousst beer devoters, Miller and Coors, do up just near twenty- sestet percent of the market sh ar. Thus, in 2005, major beer companies made up s suity-five percent of the beer sales in the unite States. Which draw ups us that dece itfulness create from raw stufferies barely had twenty-five percent of the market share. How the braggart(a)r Got/Stay Large In the beginning, all(prenominal) beers were trade wind beers, until the big three companies wanted to grow, and grow they did.\r\nUnfortunately, as the three amplest beer companies in the get together States grew, the beer- tipsiness public that was buying their beer were in truth the state who were suffering. The ground that I ordinate this is because of the expression the abundant beer producers got to this point. The macro beer manufacturers were non very concerned just ab bring out the character of their beers as much(prenominal) as they were roughly the account of sales that were created. The way that the large beer companies did this was through their advertising campaigns. The large beer companies were/are one thousand thousands and millions of dollars during distinguishable sporting functions and on each day television. Beer War s told us that, on average, on that point is about $1.\r\n5 billion pass on advertising by the large beer companies all(prenominal) single year. That number is dumfounding to me, considering how popular their beers are. I think if they were to take back their advertisements by about 50%, they would still maintain a throttle save on the beer market in the linked States. an opposite(prenominal) way that large beer companies die hard to stay on top of the market is through shelf space at different locations. The large beer companies tend to organise water many different varieties of beers and thus are afforded to a greater extent space on the shelves and local anaesthetic markets and liquor stores.\r\nThis leaves a very lowly area for chicanery beers to be displayed, curiously when it is very difficult to determine if a beer is a dodge beer or made by one of the large beer companies. I pull up stakes talk more about this later in the discussion. Why nimbleness is King T he large beer companies tend to market light lager beers, and for good reason. some eighty-five percent of the beer consumed in the United States is light lager. So, Miller Lite, Coors Light and Bud-Light are very good money makers for the large beer companies. I would non blame the companies for barelyton and selling what the people want, or is this what people want?\r\n business deal Beer Facts Well, swop beers consecraten’t fully caught on in the beer markets. NPR. org tells us that barter beers unaccompanied make up about five percent of the total beer market. According to NPR. org, there are currently over two super C breweries in the United States. Of those two thousand, about 1,950 of those breweries are considered craft beer breweries. That’s some other very interesting point. Ninety-five percent of the breweries in the United States are create from raw stuff about five percent of the beer that is assortment in the United States. That really doesn ’t seem right, but NPR.\r\norg goes on to tell us that in order to be a craft brewery, the breweries cannot brew more than 6 million put of beer every year. According to texaswatchdog. org, Anheiser-Busch alone brewed over one hundred million barrels of beer in 2011. That is an horrificly large amount of beer for one company to sell. This also tells us that the consent is not nearly lost for craft brewers. If all of the 1,950 craft brewers produced only ? million barrels of beer each year, they could easily cripple the large beer manufacturers with an influx of 975 million barrels of beer flooding the marketplace.\r\nBut, the vast majority of craft brewers would never want to do that. The Craft Beer Way The craft brewers in the United States and around the human race build a completely different take on what it means to brew beer. Dogfish transmit craft beer was said to only soak up . 0002% of the market share of beer sales in the United States. According to brewersass ociation. org, Dogfish address craft beer ranked twelfth in the nation in 2011, based upon the number of sales for a craft brewery. That is rightfully amazing, how a company ranked 12th in the whole country in craft beer sales still only has . 0002% of the total market share of the beer industry.\r\nHowever, the owner of the company said that he would never want to grow same the large beer companies have. He is more concerned about each and every bottle of beer cosmos the best beer possible, rather than worrying too much about how many cases he is able to send out the door. As a whole, craft beer makers try to intrigue their piece of the market through specialization of their ingatherings and not through advertising like the large beer companies. Craft beer makers still try to do new and interesting things with beer, but they do their best not to omit emphasis on the most cardinal factor, a good quality brew.\r\n ventilation the News Beer Wars told us that one offspring that allows craft breweries to get their lift out to the public is the great American beer festival. This is an event where brewers go to from all over the world for people to sample and try different beers that the craft brewers make. This is a great way for the small breweries to get their name out to the market. Unfortunately, Beer Wars told us that even the large beer companies are starting to attend this event. Large looking the Effects The large beer companies have without delay started feeling the effects of small craft beers in the marketplace.\r\nAccording to brewerassociation. org, craft brew beer sales have increased from about one percent to about six percent of market share in the past fifteen years. This is the only hazard of the beer industry to have any scratch growth in that timeframe. Once again, the large beer companies are development their monetary favour to combat this trend. Anheiser-Busch has gone out and purchased several(prenominal) small beer compa ny names and have been selling them as craft beers, where in fact they are mass produced at one of many Anheiser-Busch’s factories.\r\nAnother way that large beer companies are flexing their financial muscles is through lawsuits. Beer Wars described how one craft brewer was being sued by Anheiser-Busch for using a name that the brewer had utilise for years. The problem with this is that Anheiser-Busch had not been using that name for very long. Another issue with this is that craft brewers do not have the financial means to be able to hold off many lawsuits from large beer manufacturers. The reason that this is difficult for craft beer makers is the fact that livelihood for craft breweries is very hard to advance by.\r\nUsually investors either invest in very large ventures or very small ventures. Most of the time, craft beer makers are somewhere in the middle as far as their funding demand go. Because of this oddity, gaining funds for the production facilities for a cr aft brewery is very hard to obtain through normal financing. Political Issues Some of the other challenges for the craft beer manufacturers is found in Washington, D. C. Beer Wars tells us that beer lobbyists are one of the most reigning group of lobbyists in Washington.\r\nThe main focus of these lobbyists is ensuring that the three-tier clay of distribution is held intact. The three-tier distribution system basically splits up the beer manufacturers, the beer distributors and the beer retailers. This rule was put in after prohibition to make sure that beer sales would be reasonable across all persons involved. Basically, so the large beer makers couldn’t prevent others from getting their product onto store shelves. Unfortunately, this is exactly what is clearing.\r\nDistributors tend to chip in favor to the large beer companies, because they are move over by how much beer they deliver, and as we apothegm from Beer Wars, the large beer manufacturers still control tha t raft of beer sales. So, when the distributors are putting the beer on the shelves of the retailer, they will basically give the large beer companies whatever kind of shelving presence that they desire, basically because they are getting incentivized to do so. I definitely think that the three-tier system needs to be looked at and revamped to meet the needs of straightaway’s marketplace. Conclusion Overall, this documentary was a very interesting look into the beer manufacturer marketplace.\r\nI never realized in front how devious the large beer manufacturers are when it comes to protect their market share. With both the lawsuits over appointment rights and the basic control of beer distributors, it’s amazing that any craft beer makers even arise a chance of holding any portion of market share. I reckon that the large beer manufacturers are scared of what could happen very quickly if they do not do something to respond to the expanding requirements for quality beer in the marketplace. This documentary definitely made me change my mind on how I model about craft beers.\r\nI eer figured it was just some craze that would eventually fade away. I see now that this is not the case at all. Craft brews are just being produced to give the marketplace a much higher quality, even if they have to pay a little more. I have a much greater respectfulness for craft beer manufacturers. I would hope to someday be able to brew my own beer just to see how fulfilling it can be. I will definitely start drinking more craft beers because of this documentary. References (Other Than Beer Wars) 1. â€Å"BREWERS ASSOCIATION RELEASES go along 50 BREWERIES IN 2011.\r\n” Brewers Association. Brewers Association, 17 Apr. 2012. Web. 28 Nov. 2012. <http://www. brewersassociation. org/>. 2. Chappell, Bill. â€Å"U. S. Craft Beer Brewers Thrive, Despite Small make do Of The Market. ” NPR. org. NPR, 18 May 2012. Web. 28 Nov. 2012. <http://www. np r. org/blogs/thesalt/2012/05/17/152958268/u-s-craft-beer-brewers-thrive-despite-small-share-of-the-market>. 3. Lisheron, Mark. â€Å"Anheuser-Busch InBev Roars against Craft Breweries Bill in Texas Legislature. ” Texas guard dog | Investigating Government Waste, Fraud and.\r\n'