Nike Fuel Band

PED 467 Sports grocery storeing Spring 2012 Sports market place Plan: NIKE raise ringing Eddie T. C. Lam, Ph. D 4/21/2012 Table of Contents 1. result Summary3 2. grocery store compendium3 2.1 trade Growth3 2.2 Trends4 3. Market Demographics4 3.1 Demographics4 3.2 behavioural Factors5 4. SWOT analysis5 4.1 Strengths5 4.2 Weaknesses5 4.3 Opportunities6 4.4 Threats6 4.5 Competitors6 5. merchandising Strategy6 5.1Mission6 5.2 Marketing Objectives7 5.3 Financial Objectives7 5.4 Target Market7 5.5 Market Positioning8 5.6 Marketing Strategy8 5.7Marketing Mix9 6. Financial Analysis and Forecasting9 6.1 Break-Even Analysis9 6.2 Financial Forecast10 6.3 Expenses Forecast10 6.4 execution of instrument11 7.Concerns11 8. References12 9. Appendices13 word form 1. NIKE fire flock14 Figure 2. NIKE go off Band advertisement14 1 Product Summary The NIKE furnish tidy means was released by NIKE on February 22, 2012. The Fuel mountain is a art that allows the user to track their prevalent activities such as walking, running, playing sports, or just cleanup position around the house. The users action is tracked and counted with what NIKE calls NIKE fire.

What NIKE furnish allows the user to do is arrange a daily or weekly point nub that they pauperism to reach (NIKE, 2012). As the user continues with their activities by means ofout the day, the Fuel band keeps track of their activity, how more calories they shoot burned, and how many go they have taken (NIKE, 2012). Users go off track their progress through an IPhone app or the NIKE+ connect software program that is available for download online. The NIKE Fuel Band comes in trinity size of its: small (5.79 inches), middling (6.77 inches), and large (7.76 inches) in perimeter (NIKE, 2012). The weight of the fuel band depends on the size of the band, weigh between .95 ounces to 1.13 ounces. Inside of the fuel band is a one-third axis accelerometer that tracks the users motion and devil atomic number 3 polymer batteries that allows the fuel band to stay...If you regard to get a panoptic essay, order it on our website: Ordercustompaper.com

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