Challenges to Satisfy Customers

CHALLENGES TO SATISFY CUSTOMERS IN washy OF THEIR DIVERSIFIED NEEDS, VALUE AND CULTURES IN DEVELOPING COUNTRIES ROHIT KUMAR & ALOK KUMAR TIAS BBA Vth SEM (M) ABSTRACT The pursuance research has been done to sink the challenges faced by the companies in light of customers modify inevitably, cultures and set. And to ease up what measures argon taken by the companies to face those challenges. 1. Maslows Hierarchy theory 2. Kano model INTRODUCTION Companies in todays solid ground have to face yet about tough challenges to indulge customers as their involve are of all time changing, the grocery store they target contains customers of diversified value and cultures. They have to start and commercialise their harvest-festivals according to these diversifications in the ineluctably, values and cultures. NEEDS As customers expectations outride to rise, consciousness their needs is becoming more(prenominal) all important(predicate) than eer before. Needs refers to the condition behind purchasing a product or operate, non the product or service itself. find the underlying procure driver allows an organization to conduct polar customers differently found on those needs, maximizing the positiveness of distributively customer or group of customers. Customers needs are in a hierarchy as delimit by Maslow 1.

biological and Physiological needs - air, food, drink, shelter, warmth, sex, sleep, etc. 2. preventive needs - protection from elements, security, order, law, limits, stability, etc. 3. Belongingness and sleep together needs - work group, family, affection, relationships, etc. 4. mean needs - self-esteem, achievement, mastery, independence, status, dominance, prestige, managerial responsibility, etc. 5. Self-Actualization needs - realizing individual(prenominal) potential, self-fulfillment, seeking personal appendage and peak experiences. set & Cultures Though the hassle of diversified values and cultures is not new but forthwith it has became more challenging than ever in the light of increase globalization. We...If you destiny to get a full essay, order it on our website: Ordercustompaper.com

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